A Meeting of Microexpressions

Wayne's World

“I’m not here for the radio ad or the brochure. I’m here to build your brand to what I believe it can be!”

A barely perceptible twitch caught the corner of his mouth and curled it up for the briefest of moments. It’s called a microexpression and (mostly) all people demonstrate them.

What it told me was that this guy takes the name of his business to heart. And he should. After all, it’s his livelihood. And while this may not seem like anything special to some, to me it makes all the difference.

“Oh, he’s just so passionate!”

Ever heard that said about someone? What it basically describes is someone who puts their whole heart into what they do and who they are. It also describes a characteristic I look for in potential clients.


I’m a dreamer. When I was a kid my parents called it “Wayne’s World” – that magical place I would disappear to where I could recreate reality as I pleased. I ended up never leaving Wayne’s World. Instead, I chose to rather find people who were interested in joining my dreams. Nothing’s changed.

When deciding on a client to invest significant time and energy into, it makes sense to do so with one who shares the same passion and ideals as yourself. To overlook this most basic of requirements is to whore yourself for a date neither of you is truly interested in; the fruits of which are often unsatisfying and riddled with worms.

If I’m going to do great things – or any of us, for that matter -, then I need clients who not only believe in what I do, but who also believe in my passion for their brand. The simple fact is that the work I do for them carries my name on it. Literally. And I take this point seriously. It’s in my best interest to supply them with the best work I possibly can, which can only happen with complete faith and trust.

I spoke about his brand like a dreamer and it made him happy.

Wayne's World
Party time! Brand excellence!

It really did! I watched him light up as I explained how social media could be used to engage his audience and keep his profile current. We all want to believe in something better. I think a lot of times life just makes us jaded to the thought something better exists. But he saw what I felt. I told him I care about his brand first and foremost and that, I believe, is what any good business owner wants to hear. Especially when it’s the truth. And he knew what it meant in the bigger picture.

I wasn’t selling a 30-second radio slot or a three-page brochure. I was selling an idea: The idea that his brand is the most important thing in the world of his business. And it deserves originality, integrity and love.

I don’t know if I’ll ever hear from him again. I’ll make my follow-up call, but there’s only so much one can do. I’m not looking to strong-arm anyone into anything. If a client is willing to pay me for the services I offer, I hope they do so because they believe both in me as an artist and business leader, as well believe in my passion for them, the valued clients I humbly serve.

Only time will tell if we’ll work together professionally, but the way he appreciated what I had to say about his beloved brand made me happy at the thought of working with him at all.

Happy Monday!


Back to the Future (of Advertising)

Business Cat

“What the hell is this?” I asked like an uncultured brat, holding up what I know now to be a leopard print catsuit.

“It’s a catsuit” replied my mom.

“Is it dead?” I inquired further.

“For now,” she said. “But don’t worry; it’ll live again.”

What she was implying, I learned, was that fashion is cyclical. Something is dope for the moment, then loses its presence. And the only thing that can give it any presence again, ironically, is its absence.

Fashion Cat
I can haz dignity?

We are creatures of progress: Opposable thumbs, the Magna Carta, stem cell research, Nicki Minaj. My point is that as we create, so we set the foundation for new creations in the future. What started as chemistry experiments resulted in effective batteries, which in turn resulted in the concept of “electronics” becoming an actual possibility. This is something we now all take for granted.

So what is it, then, which compels us to retrace the timeline? To resurface what has been buried? To partake in what has already been enjoyed? Is it nostalgia? Is it something more? Seriously, I’m asking, cause I don’t know…

I came across this ad today promoting the new Ikea 2015 catalogue. It’s a parody on the current state of digital marketing – specifically the iPad. It’s a throwback to the beauty of the old – of the humble and noble book: The Champion of Alexandria.

Featuring “zero page loading time”, “tactile touch technology” and an “eternal battery”, it’s clear that the bookbook by Ikea is the next big thing.

Here’s the ad below. Let me know what you think of it. Personally, I love it. Then again, I might just be old-fashioned. Enjoy!

TIME for #DopeQuotes

DopeQuotes Once Upon a Time

This is the youngest you will ever be ever again.

Even now, that moment has passed and you will never get it back. Sad, right? Not really. That’s life, and time is our most precious asset. Some have a lot of it; some not so much. What matters, however, is not how much time you have before you expire, but what you do while you are still a living, breathing being limited only by the mind.

I’ve been busy lately. Really busy. Equal parts ambition and the desire to improve my current living situation have left me with a lot to do, which of course means I’ve been needing to prioritise somewhat. This post will be the third consecutive #DopeQuotes in a row. Now, I don’t want potential (or current) followers to feel like this is all they should expect from this blog in the future, as I feel I have so much variety to offer. Like I said, I’ve just been really busy.


Therefore, to the point of time spent, wasted or guarded by each and every person alive, I present to you my theme for this edition of #DopeQuotes.















DopeQuotes Time





My absolute favourite thing about quotes is when they finally make sense.

Growing up I inundated myself with beautiful words and interesting thoughts, but some things, especially matters of the heart, were to an immature mind comprehended yet not truly understood. Quotes say so succinctly what we as human beings go through. They are soundbites which encapsulate the vast and complicated human existence that is our lives.

And when we read one that truly resonates with our soul – that heartache, that joy, to feel truly loved and completely vulnerable, to remember that friend or soul mate who never came back – you realise that you, dear Human, are not alone. #dopequotes

That Smile - Tyler Knott Gregson

A Sad Farewell

Would You Stay - Tyler Knott Gregson

A Love More Than Love - Edgar Allan Poe

Why Mondays Suck

A month ago I was still employed in the traditional sense. My alarm went off religiously, as it does for most, and I would force willpower as a result: “Okay, sit up. Barely, but good enough. Okay, now swing those legs around and touch the floor.” It was the daily dance of I don’t wanna!, and 99% of the world danced alongside me.

But what is it about Mondays specifically that we all detest so much? Here are a few of my [warped and cynical] views on the subject…

Theory 1: Relativity

There’s a concept in hypnosis called time distortion. It’s why Monday morning traffic meetings seem to last forever while episodes of Better Off Ted are over before the kettle has boiled. When times are enjoyable, we are the carefree embodiments of life moment-to-moment. When we think back on enjoyable experiences, they are usually more abstract and less founded in the physical world than accurate recordings of a sequence of events. Conversely, when life is boring, we drudge through every sequence and action as another tedious chore to ultimately reunite us with a time when life can be carefree and fleeting again. As time is subjective, the ratio of a working week to that of a work-free weekend can seem less like 5:2 and more like 9:1. If the world is indeed run by incentives (read: Freakonomics), there really isn’t much left for the person hoping his weekend will motivate his work week, is there?

Theory 2: Object Permanence

Object permanence, as described by Wikipedia, is “the understanding that objects continue to exist even when they cannot be observed.” A relatable explanation of this concept is the game peek-a-boo, where babies have yet to develop this trait. As Mommy disappears behind her hands, the innocent, mush-like mind of the baby cannot comprehend that she is still there. It’s also the reason, at the developed end of the spectrum, why the death of a significant figure in one’s life often encourages a surreal feeling that attempts to convince one it’s all a dream – that it’s not real. We as humans have an ingrained evolutionary issue with letting go.

Much in the same way, I theorise that we view “the weekend” as too real and tangible a thing. Instead of living in the moment, we give so much meaning and emphasis to it in our lives (TGIF, right?), that when Mondays roll around, it’s literally as if we have lost something. Something very dear to us. Something we refuse to let go of – which may not be that crazy when we consider that what we are all ultimately longing for is…

Theory 3: Freedom

The term “freedom” has been bastardised. We live in a world today where we are prisoners in almost every conceivable way. We are slaves to debt, to the clock, societal expectations, even our own human nature. We live in a place and time where grinding for hours upon days upon years is the only acceptable means by which we secure the resources (read: money) to enable us to do all the wonderful things life promised us was available. The irony being that this method of resource acquisition often leaves the expectant with no time to enjoy their fruits, or barely enough fruit to feed their self, let alone live lavishly.

There’s a song in the movie Team America (F#@K YEAH!) with the line “freedom isn’t free – it costs folks like you and me.” The world, as it is, is a giant grinding machine currently serving only one higher purpose: The acquisition and conversion of space and natural resources into properties and money (read: capitalism). In a world operating this way, it’s easy to understand how the subjective importance of, “This is MY life, you sonofabitch!” is a low-flying second to the global agenda of “MINE! MINE! MINE!”

Monday, in this regard, can be seen as the official symbol of this ideal. It is the badge of those who while their lives away, serving a system that has no intention of serving them in return. If work were a date, it would be the gorgeous blonde bombshell everyone wishes to thoroughly doink, yet only gives limp-wristed tugs to any not actually on the rugby team. And the team mascot? Well, he’s taking care of himself tonight because…

Theory 4: Passion Don’t Pay the Rent

As I served my tour in the college trenches, I became acquainted with several individuals who had changed their major at least once. One individual I met was, at the time, on his fourth degree track, having failed to complete a single one before. We are creatures of passion, and to deny this fact is to deny ourselves.

I remember hoping as a child to grow up that I could finally understand this complicated system we call “life”. It took me actually growing up to realise that nobody has the answer. I think the problem we face, then, is that the world wears a mask of certainty. I felt lost, and that if I just had some direction the world would make sense and I would be happy.

The only problem with this idea, however, is the concept of “right”. As in, “what’s right for you?” You see, while I completed the courses I attended and received my due credentials, that four-degree flopper and I had something in common – we were both just doing what was expected of us. There is a traditional model of accepted living: Go to school, mind your manners, eat your vegetables, go to college, get your piece of paper, get a job, work your ass off to ensure a liveable retirement, reproduce at some point, die.

We are taught that assimilating into the system is the only noble way to get by in this world. That to be worth anything, one must pay their dues and endure hardship as all others before have had to do. This method of thinking, ironically, is taught by the system controlled by the people who create and perpetuate it.

I think the main reason why most people hate Mondays is not because getting up early is a chore, or because traffic is a bitch. I believe it’s because every time that stupid alarm sounds off, you are reminded that there’s another long-ass day ahead of not doing what you were put on this earth to do.

A line from a track I wrote, titled Freedom of Speech, reads:

“Unhinged, I cringe at the thought of all the talent dying at the grocery store.”

Everyone has their gift, and it saddens me that most people either do not know theirs, or have no viable method for utilising it in a practical or sustainable way. We scramble to do what our parents or television said is best for us, overlooking the fact that nobody will know the answer to that question better than we will. It’s only through introspection and being honest with ourselves that we can truly know what will make us happy. Yet we have developed this idea that the world is supposed to tell us what the answer should be. In that case, “a case of the Mondays” is nothing more than your very core – that beautiful artist’s heart and soul – fighting against the superficial lies you were told as to what’s truly important in this seemingly meaningless life.

Do you dare listen? Or is it time to get back to work?