Cut to Creativity

With so many ads vying for attention, companies need to do all they can to cut through the bull. I’ve long been a fan of the non sequitur style of storytelling. Just as in music, where notes are delayed or skipped to keep the listener on their toes, so to speak, so too in film can seeming randomness be employed to great effect.

Cut to creativity:

This (albeit two-year-old) video by DollarShaveClub.com works hard to keep you entertained while promoting product benefits and not coming across as [too] try-hard.

Anybody looking to support the business model of these loose canons can find them online at DollarShaveClub.com or on Twitter or Facebook

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s